MCM's commitment to German craftsmanship arises from a foundation of masterful quality and design. Schönberger is keen for MCM to become a stalwart of what he calls new school luxury. [6], MCM makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East and the Americas. The German luxury brand abides by no preconceived notions, instead audaciously inventing its own principles of contemporary expression and personal dressing – guided less by rules of style but more by curiosity, instinct, legacy and freedom. MCM. Since 2005 the brand has shown steady year-to-year growth with a generation that has begun to shy away from traditional luxury brands. [3] In 1997, the company was restructured, and its stores and trademark rights were split and sold. MCM is where classicism meets rebellion, where a fond regard for the past fuses with a palpable desire to shape both the present and the future. Designed for global nomads, MCM defines New School Luxury with progressive, creative and iconic styles. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. The brand gained popularity during the 1980s and is seeing another resurgence to fame these past few years. [4] Kim re-launched the brand in 2006 with a new store in Berlin. It represents craftsmanship, applying the finest German engineering with a fast-paced, energetic, colorful and futuristic flair. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. In 2005 a Korean Company, SungJoo Group, acquired MCM and re-launch the Brand. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. [3], In 2005, the worldwide rights to the MCM brand were acquired by Sungjoo Group, a South Korean retail business founded by Sung-Joo Kim, the youngest daughter of South Korean magnate Kim Soo-keon. MCM is their uniform because it enables the expression of a thoroughly modern style and lifestyle: genderless, ageless, without rules or boundaries. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores. South Korean owned-MCM has cannily been able to get into the right hands of Western celebrities including Beyonce (below). “This is the mission I want to really fulfill, because I think that MCM is a brand which can embrace a completely different attitude than a brand that’s over 100 years old,” he explains. In 2005 a Korean Company, SungJoo Group, acquired MCM and re-launch the Brand. [4] The brand aims to have sales of $2 billion by 2019. Shop MCM for luxury travel bags, backpacks, belts and more, including select styles crafted in signature Visetos. Founded in 1976 at the height of Munich's cultural renaissance, MCM embraces tradition while at the same time focuses on high-tech materials and modern comfort. [5] MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo and China among others. [2] Following a 1995 investigation of Cromer for alleged tax evasion by German tax authorities, banks and investors lost faith in MCM's financial stability. The German luxury brand abides by no preconceived notions, instead audaciously inventing its own principles of contemporary expression and personal dressing – guided less by rules of style but more by curiosity, instinct, legacy and freedom. [4], MCM Heritage Cognac Visetos Travel Collection, MCM Aims For $2 Billion Sales in Five Years, MCM reaches for the stars on global stage, MCM inaugurates Hong Kong flagship in glittering ceremony, https://en.wikipedia.org/w/index.php?title=MCM_Worldwide&oldid=987055726, Creative Commons Attribution-ShareAlike License, This page was last edited on 4 November 2020, at 16:56. Driven purely by instinct, these digital natives and Gen-Z dreamers approach their fashions with a freedom of mind, body, and spirit. MCM finds compelling inspiration from the worlds of fashion, entertainment, music, art, and technology, always with an eye toward the bold, the surprising, and the new. The most iconic item is the BACKPACK. Currently MCM is sold in 365 stores in 35 countries, with doors in cities like Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. This legacy enables a bold freedom with MCM's energy, attitude, and style. MCM is a luxury travel goods and accessories Brand founded in 1976 at the pinnacle of Munich’s creative renaissance. MCM Worldwide is a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005. An online flagship, www.mcmworldwide.com, serves the U.S. e-commerce market. The brand was bought by the Sungjoo Group, a Korean fashion retail conglomerate, in 2005. Recently in October 2019, German designer Dirk Schönberger assumed his role at MCM as global creative officer following his previous era-defining position at Adidas. MCM. MCM is a worldwide leader in apparel and accessories for a new generation of universal citizens who seek purely to express themselves. MCM is bold, irreverent, progressive,edgy, quirky, rebellious and innovative. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Their only desire? With over 300 boutiques worldwide, MCM is one of the fastest growing company in the Fashion Industry. MCM (Modern Creation München) Designed for global nomads, MCM defines New School Luxury with progressive, creative and iconic styles. The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. The brand is also sold by prestigious retailers in key markets including the US, the UK, France, Germany, UAE, Italy and Russia. [2] At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million. Its retro nouveau riche quality and the fact that it isn’t Vuitton, for one. The MCM label, originally stood popular during the 1980s for being "ostentatious and flashy". MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. copyright(c) sungjoo group. As one of the more progressive luxury brands, MCM, which is known for its luxury leather goods and accessories, is launching its first lounge and sleepwear collection. The international jet-set who embraced MCM at its conception has evolved to become a global tribe of subcultural citizens who've architected a style called New School Luxury. At the heart of its designs lies a deep drive toward innovation, revolutionizing classic designs with breakthrough materials and contemporary aesthetics. MCM Worldwide is a luxury designer brand founded in 1976 in Munich, Germany by Michael Cromer. MCM WORLDWIDE | 33.052 Follower auf LinkedIn MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. To be creative, to be free, and to express. Enjoy complimentary ground shipping and returns with every order. In 2011, MCM debuted its largest store in Hong Kong’s Entertainment Building. all rights reserved. The driving force behind MCM centers on revolutionizing classic design with futuristic material. MCM is a luxury travel goods and accessories Brand founded in 1976 at the pinnacle of Munich’s creative renaissance. MCM Worldwide is a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005. As universal citizens, this curious generation represents a perpetually mobile tribe of style-setters who write their own stories and live by their own agendas. From East to West, North to South, MCM shapes its view on style from a global perspective, blending a distinctly European sense of the instinct with a frenetic energy of Asian pop culture. The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Over 300 boutiques Worldwide, MCM debuted its largest store in Hong Kong ’ s signature material! 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